UX design, in the simplest terms, is about user experience design. It’s a process that involves enhancing a potential customer’s satisfaction with the purchase/use of a particular product, such as a mobile app. UX designers strive to make products and services user-friendly.
UX/UI design – what do users pay attention to?
Incorporating UX/UI design into the process of creating user-friendly software is not just about using specific tools and state-of-the-art techniques. It is based primarily on a mindset focused on the needs of users at each stage of the project.
In UX design, a thorough needs analysis and a well-executed product design in terms of UI (User Interface) and UX (User Experience) are essential. Let’s take the user interface as an example, since it’s the first thing we pay attention to when using the application. If it is pleasant, simple and also eye-catching, it makes the software easier to use. Remember that appearance is not everything, but only a component.
The user should not have any problems while using the application. So you need to focus on user-centered design so that operating the various functions found in the application is not a problem.
Great design is more than just aesthetics—it’s about creating seamless and enjoyable user experiences. Partner with Future Code to enhance your product’s usability and delight your customers.
UX design: step by step
UX user experience design focuses on how a user feels when interacting with an application or any interface. Excellent UX is crucial because it affects customer engagement and brand loyalty.
Let’s focus on how to provide the best possible user experience using UX design. We will present the analysis in a few key steps.
1. get to know user personae.
Personae are fictional characters or interactive prototypes who, during User Experience design, act as representatives of the various users who will ensure UX best practices in the future. Working with persona development is extremely important in user interaction design, as it helps in product development: from identifying user problems, to selecting the most important features to include in the prototype, and finally to evaluating the finished product.
2. plot skeletal models so-called. wireframes.
Wireframing techniques helps the team create a plotted visual sample of what the finished product will look and function like. Creating such a clickable feature cuff helps illustrate how the user will use it. It also shows what difficulties it may encounter and what still needs to be worked on before the application can be used without the average viewer. This assessment of functionality is of great importance in user experience design.
3 Get a complete picture of the application with a customer journey map (CJM).
Customer Journey Map is a way to visually represent the steps a customer takes before, during and after using a service. This virtual walkthrough in user experience design helps determine how customers will interact with the designed application and what to improve to make user satisfaction even higher. The knowledge gained during the third step of UX design allows the implementation of the next, more complicated stages of work.
Great design is more than just aesthetics—it’s about creating seamless and enjoyable user experiences. Partner with Future Code to enhance your product’s usability and delight your customers.
Designy, or UI design: the key to impressing the user
It is impossible to list all aspects, but we can include among these the most important features of the application:
– Colors in UX design can facilitate navigation, encourage users to perform certain actions, such as setting a visual hierarchy of activities on the screen,
– graphics and images to help convey content, specify and make it easy to navigate,
– CTA (Call to Action) icons and buttons or check boxes,
– forms that allow data entry,
– Determine font sizes that allow users to freely consume content, but are also a component of a consistent identity.
What is most important when it comes to UX/UI design?
In UX design, the interface is important because it is responsible for establishing communication with the user. If it is underspecified, communication is interrupted. Its user interface optimization requires a well-crafted design that ensures increases user engagement, and often turns visitors or customers using a free trial period into buyers.
Also check out other articles that may interest you:
Application design: native or cross-platform?
Why pay attention to UX/UI design?
UX and UI design principles can bring a lot of benefits to your company. Among other things, it can help:
– increase sales – customers are more likely to buy a product or service that meets their needs,
– influence customer satisfaction – UX design provides your customers with engaging content and intuitive navigation. Satisfied recipients will recommend the app to others,
– increase competitiveness – UX design makes customers more loyal to your brand than a competing brand if the product meets their needs,
– get savings of your time and money – thanks to UX design, the product will not require frequent updates that generate large costs.
The Role of Accessibility in UX/UI Design
Accessibility in UX/UI design is essential for creating digital products that are usable by everyone, including those with disabilities. Here is more on why it is important.
Improved Usability
Accessibility improves usability for all users, especially for the ones with disabilities. For example, larger text, high-contrast color schemes, and intuitive navigation benefit users with temporary impairments, as well as those in challenging environments like bright sunlight or noisy settings. According to Forrester Research, accessible websites have a higher user retention rate, illustrating the broad benefits of accessibility.
Broad User Base
By making products accessible, companies can reach a larger user base. The World Health Organization reports that over 1 billion people worldwide live with some form of disability. And ignoring accessibility for these populations means potentially excluding a significant portion of users. This situation can easily limit market reach and revenue opportunities. Furthermore, accessibility can improve brand loyalty and customer satisfaction.
Ensure Readability and Focus
Accessibility offers many user-friendly features, such as clear fonts, sufficient color contrast, and straightforward content organization. These help ensure readability and maintain user focus. Such elements are crucial not only for users with visual impairments but also for those with cognitive challenges like dyslexia. According to the WebAIM report (2024), 81%% of homepages had detectable WCAG 2 failures, with low contrast being the most common issue. Addressing these concerns can significantly enhance everyone’s user experience.
Equal Rights & Inclusion
Accessibility in UX/UI design supports equal rights and inclusion. It ensures that people with disabilities have the same access to information and services as everyone else. Thus, it promotes a fair and just society. This commitment to equality not only aligns with social values but also resonates with a growing consumer base that prioritizes corporate social responsibility.
Legal & Ethical Requirements
Compliance with legal standards is another critical aspect of accessibility. Many countries have laws mandating digital accessibility, such as the Americans with Disabilities Act (ADA) in the United States and the Web Content Accessibility Guidelines (WCAG) internationally. Non-compliance can result in legal penalties and damage to a company’s reputation.
Great design is more than just aesthetics—it’s about creating seamless and enjoyable user experiences. Partner with Future Code to enhance your product’s usability and delight your customers.
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